Internet Ad Spending in the US to Exceed Traditional Media by 2011

According to a post covered in the Financial Times, private equity and investment firm Veronis Suhler Stevenson (VSS) has came out with a new ad spending forecast. The Internet in the US is forecasted to become the top advertising medium by 2011 capturing $61.98 billion.

The traditional advertising media like television and press will slow down in growth while alternative media will grow at an annual rate of 17.4 percent during the forecast period.

According to the VSS report, consumers are spending less time with media overall. The report says the increase in advertising spending will be fueled by the migration of the consumer to digital media which require less time.

According to the VSS estimates, paid search will reach about $8.7 billion by year end and $16.7 billion by 2011.

Google is the Most Improved Brand for 2007

Google 'the most improved brand' from the BBC covers an Interbrand report which found out that Google's brand value had risen in value by 44% over the past 12 months to $17.8bn putting it in 20th place.

The top 10 global brands for the year 2007 are as:
1. Coca Cola
2. Microsoft
3. IBM
4. GE
5. Nokia
6. Toyota
7. Intel
8. McDonald’s
9. Disney
10. Mercedes-Benz

In an interview with BusinessWeek, David Lawee. Google's VP of Marketing said:
"The challenge for us is to continue to outdo ourselves. That's a challenge for a lot of brands. Brands aren't static things. They're like people. They grow, they learn, they evolve. Now we're almost 10 years old. We know we have a lot to learn. But we're trying to be our own person. That's a little bit different from the way branding used to be done."

Click Fraud Reaches 15.8% In Q2 2007

A press release from the Click Fraud Network showing the figures for the second quarter of this year, has revealed that the click fraud has increase to 15.8% from 14.8% in the previous quarter.

One of the reasons for the increase, according to The Click Fraud Network, is a noticeable increase in botnets, parked domain sites and sites specifically made for the AdSense. This data comes from 4,000 online advertisers and agencies.

The overall industry average click fraud rate for Q2 2007 was 15.8 percent. This is an increase from 14.1 percent for the same quarter in 2006 and 14.8 percent for Q1 2007.

Traffic from botnets which was doubled from Q1 to Q2 2007 contributed significantly to the increase in click fraud rates. In Q2 2007, the greatest percentage of click fraud which originated from countries outside North America came from France (5.1%), China (3.2%) and Australia (3%).

Google Planning To Add New "Unavailable After" META Tag

Dan Crow, director of crawl systems at Google, has said that Google is releasing a new META tag named "unavailable_after."

The "unavailable_after" tag will allow you to tell Google when Googlebot should no longer crawl that page. This tag comes in handy when you have a limited time offer promotional page, and on this page, the promotion will expire on a specific date. By using the "unavailable_after" tag, you can tell Google that they should not crawl this page, after the promotion expires.

But Google has not yet revealed the date for the actual implementation of this tag.

Google AdWords Adds Impression Share Metric

Impression Share, a new AdWords metric, represents the percentage of times your ads were actually shown in relation to the total number of chances your ads could have been shown, based on your keyword and campaign settings.

For example, say you own a small web design company and you're using AdWords to sell your services. You're curious to know if you're missing out on potential sales by not appearing every time users search on your keywords. To compare how often your ads are showing to the total opportunities they have to show, run a campaign- or account-level performance report that includes the new Impression Share columns. The report below is a sample of what you'll see:



Impression Share (IS): The percentage of times your ads were shown out of the total available impressions in the market you were targeting. This metric is available at the campaign and account level for search.

Lost IS (Rank): The percentage of impressions lost due to low Ad Rank (cost-per-click bid x Quality Score).

Lost IS (Budget): The percentage of impressions lost due to budget constraints.

Money Spent on Paid-Search is Unjustified

Few days ago, The New York Post published a sensational headline "Search & Destroy," based on the results of an audit from UK-based Internet Search Metrics. The Post article says, according to the results of an audit, which are not yet released, all the money spent on paid-search or pay per click campaigns is often unjustified. Adding to the shocking results it also states that marketers should focus more on the natural side of search engine optimization.

According to Phil Millo, an ISM director "Executives know the battleground for business success today is being fought on the search engine but they know very little about how well their companies are faring on natural search or if their paid search advertising dollars are well spent,".

Millo also said that “Google's own research shows surfers look toward natural search over paid search by a ratio of 4-to-1.”

Power of Backlink's Anchor Text

Till recently Google PageRank (PR) was the most important aspect of SEO, not any more. By far the most important aspect of modern-day SEO is anchor text found in the incoming links or backlinks to your website. Anchor text is the clickable text that is displayed for a link. For example:

<a href=”http://www.fone2talk.com”>Phone Call From PC</a>

links to www.fone2talk.com and has the anchor text “Phone Call From PC”. When you get links to your website you should always try to get your targeted keyphrase in the anchor text. This is an incredibly important factor used by search engines when generating the result pages.

But you must remember one thing that the search engines are aware of people purposefully targeting keyphrases via their link anchor text, so it is a good idea to vary the incoming link’s anchor text so that you don’t get penalized or banned for attempting to spam the search engines.

Utilize The Anchor Text on Your Own Website
Anchor text is not only important for backlinks to your website, but it’s also important for internal linking of you web pages too. You should always put the keyword of the page you are linking to in the anchor text for that link.

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Microsoft To Acquire Online Marketing Firm aQuantive

Microsoft has announced it's plans to buy digital ad firm aQuantive, which owns Atlas and Avenue A-Razorfish, for $6 billion in cash. It is apparently the biggest acquisition in Microsoft's history.

From its press release, Microsoft says it sees the purchase as helping it build an advertising platform across various media:

The aQuantive acquisition enables Microsoft to strengthen relationships with advertisers, agencies and publishers by enhancing the Company’s world-class advertising platforms and services beyond its current capabilities to serve MSN. The acquisition also provides Microsoft increased depth in building and supporting next generation advertising solutions and environments such as cross media planning, video-on-demand and IPTV. Combining aQuantive’s technologies and services with Microsoft’s portfolio will provide value for the industry’s key constituencies.

The deal is expected to close in the first half of the 2008 fiscal year for Microsoft.

Phone Call From PC

Yahoo Decides To Close Yahoo Auctions

Yahoo has announced that they will be closing Yahoo Auctions in the United States and Canada as of June 16, 2007. Yahoo Auctions will continue in Hong Kong, Singapore and Taiwan.

Here is the last date of some important events:

Last day to list an item: June 3, 2007
Last day to Bid/Buy: June 16, 2007
Last day to access remaining site tools such as My Account: October 29, 2007

As Yahoo has a good working relationship with eBay and the site didn't seem to get much attraction. Given that it wasn't really doing much for Yahoo it makes sense for them to focus on other areas.

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Google is the Most Visited Site in the World

Google has become the world's most visited site surpassing Microsoft. The San Francisco Chronicle reports that Google's popularity in terms of worldwide visits is now more than Microsoft's.

According to comScore, in March 2007 the difference between the number of visitors of Google and Microsoft was about a million. Google had 528 million unique visitors, while Microsoft had 527 million visitors in March. Not only is Google more popular in terms of traffic, it also passed Microsoft as the most powerful brand in the world.

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Google Planning to Integrate News with Web Search Results

Google is planning to change the way it blends news results and web search results, co-arranging links to news sources and web pages if your search terms are relevant to current news events. The new format will replace OneBox news links that have normally appeared at the top of a search result page, such as shown below:

Shortly, news results will no longer be inserted into web pages using a OneBox format. Instead, they will be blended into the regular search results. According to Google this will allow them to rank news according to relevance in search results rather than at top of the page.

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Autodiscovery of Sitemaps by Search Engines

Recently Google, Microsoft and Yahoo got united to support sitemaps. And now, the three joined by Ask.com are supporting the system and an extension of it called autodiscovery. This is where the major search engines will automatically locate your sitemaps file if the location of your sitemaps is listed in a robots.txt file.

In the past, if you created a sitemap, you then had to manually submit it to the search engines. With this announcement, search engines will check your robots.txt file for a link to a sitemaps file, then get the file from that location. This is a big plus because all the major search engines regularly check robots.txt files as part of their ordinary crawling.

To add the sitemap location, just put a line like this anywhere in your robots.txt file:

Sitemap: LOCATION-OF-SITEMAPS-FILE

Replace the LOCATION-OF-SITEMAPS-FILE with the actual location. For example, if www.oliveglobal.co.uk has a sitemap file called sitemap.xml in top level, the reference would be like this:

Sitemap: http://www.oliveglobal.co.uk/sitemap.xml

But waht to do if you have more than one sitemaps file? Ideally, you'd create a special "sitemaps index" file that links to all of them, then put a link to the sitemaps index file in your robots.txt file. If that sounds like too much work, you can have more than one sitemaps URL listed in the robots.txt file.

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Digg-A-Meter:Calculate Your Story's Popularity Before Submitting

Mitchell Harper, owner of Harpzon.com has written a Windows program that would comparatively analyze the content of articles posted on Digg with the content of those he has come up with to tell us whether or not our articles stand a chance of getting to Digg's front page.
You can download and run on your Windows PC here:

It's just a simple little Windows application where you type in the headline of your article and a summary (as you would on Digg). You then click the "Calculate Digg-a-Meter Result" button and you will see the statistical probability of your article landing on Digg's front page, based on about 8 different comparisons and calculations that appear to be common among about 80% of the articles that get on Digg's front page.

Here's an example:

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Google Launches the Hindi Version of Google News

No matter what Yahoo and MSN claim, but they can never match up to the innovative ideas of Google. Once again leaving both Yahoo & MSN stunned, Google has launched the Hindi version of Google News. Taking in account the large population of Hindi speeking people, this service is bound to be a hit. This service was developed at the Google’s Bangalore Centre.

Google has recently launched the Hindi version of Google News that collects news headlines and descriptions from some of the most popular Hindi news sources like Navbharat Times, Dainik Jagran, Dainik Bhaskar, BBC Hindi, Yahoo! India, MSN India and Sify Hindi.

Users can also subscribe to these Hindi News RSS feeds. The Hindi version of Google News will show news items published dring the last 30 days.

Google is planning to introduce this news service in more Indian languages like Tamil, Telugu, Bengali and many others.

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Google Reports Incoming Link’s Anchor Text Phrases

Google Reports Incoming Link’s Anchor Text Phrases
Now we can get a report of the top anchor text phrases used when people link to our site using services from Google. This is the new feature added to the Google Webmaster Central . Google reported this kind of data earlier also but only keywords, not phrases. Keyphrases make more sense in comparison to Keywords.

Getting The Anchor Text Data
To access the data, you have to be verified Google Webmaster Central user. Once logged in, select the site you want to view from the "My Sites" screen. When that site loads, choose the "Statistics" tab, and then select the "Page analysis" link you'll see in the left-hand navigation, like this:

Under the Page analysis tab you will find two sections namely Content and Common Words. Under the "Common Words" section, there are two tables. The table on the left hand side shows the common words in your site’s content. And the one on the right shows common words "In external links to your site". That's the table we are looking for. Here's what it shows for Olive Global:

This table shows you the top 100 phrases other sites are using to link to your site. For Olive Global, here are our top 10 phrases most used when people link to us:
1.www.oliveglobal.co.uk
2.search engine marketing
3.search engine optimization services
4.search engine marketing uk
5.website design company uk
6.website promotion company
7.web application development
8.website design services
9.flash website design
10.search engine optimisation company uk

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Yahoo Provides 'NOYDIR' Meta Tag

Yahoo has added the support for ‘NOYDIR’ Meta tag that will complement the ‘NOODP’ Meta tag, which Yahoo already supports. The ‘NOODP’ Meta tag is basically a way for webmasters to tell the search engines not to use titles and description from Open Directory Project (ODP or DMoz) in the search results. With the ‘NOODP’ Meta tag Yahoo has also added support for ‘NOYDIR’. The ‘NOYDIR’ Meta Tag tells the Yahoo Search Engine not to use the Titles and Description from the Yahoo Directory incase the site is listed there. The syntax for the Yahoo’s ‘NOYDIR’ Meta tag is:

META NAME="ROBOTS" CONTENT="NOYDIR"
or
META NAME="Slurp" CONTENT="NOYDIR"

For pages with this tag, Yahoo will not use Yahoo! Directory titles or descriptions for your URL in search results. This will help webmasters in participating in the Yahoo! Directory Submit program, while maintaining control over URL titles and descriptions in search results.

Yahoo is re-indexing content on the web to launch this change, and the changes will first take effect on Yahoo! US, Yahoo! Japan and Yahoo! Korea. (Other regions will roll-out in the future.) That means there will be changes in the rankings after this update.

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Keyphrase Highlighting

One of the reasons we tend to focus on "organic" search engine optimization (SEO), is that the majority of traffic comes from them. Searchers tend to look at and click on the top results from both the paid and organic listings. However, after carefully evaluating we find that searchers who are truly interested in purchasing a product or service actually dig for information. In other words, they do not hurry while making buying decisions and perform a wide variety of searches before actually making a final buying decision.

Keyphrase Highlighting
You must have seen term highlighting in Search Engine Result Pages but do you really know why it is present. Whenever a person types a keyphrase into a search box, the query words (keyphrase) are highlighted at various places in the result pages.

Organic listings:
HTML title tags
Meta-tag description or page snippet
URL

Search engine ads:
Ad titles
Ad descriptions
Display URL

The reason that query words are highlighted in these various places is to help searchers feel more confident that they are being delivered to the most relevant search results. This keyword emphasis in search results is commonly referred to as term highlighting.

But how does term highlighting affect organic SEO? Contrary to some popular beliefs, the goal of SEO is not to rank but to convert search engine traffic into sales. So we need to encourage searchers to click on the link to our website. To achieve this goal, SEOs need to carefully analyze how their listings appear in organic search results and the corresponding click-through rates (CTRs).

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Yahoo's Panama Update

Yahoo's new Panama search advertising ranking system has been both appreciated and criticized by advertisers. Appreciated, because the new system is streamlined, easy to use and offers much more control over campaign management. Criticized, because the previously relatively simple system of the more you bid the higher the placement has been replaced with a more complex formula which includes factors like ad "quality," brand recognition and other things that have reduced the transparency of the system for many advertisers.

Although bids are and will remain a factor in the new ad ranking algorithm, Yahoo is also following Google and Microsoft in analyzing other factors to determine placement of ads in sponsored results. For example, the algorithm analyzes both ad copy and landing page copy, in the same way as web pages are analyzed to determine their rankings in organic search results.

At this point, more emphasis is being placed on ad copy than landing page copy, but landing page quality will become more important in the algorithm over time. Yahoo is also encouraging advertisers to use the "excluded keyword" feature to more precisely target ads.

As a searcher, this means that using precise, specific queries will give you much better sponsor results than in the past. Use words with narrow meanings in your queries rather than general search terms for better search results.

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Google Bombs?

According to Wikipedia “A Google bomb (also referred to as a 'link bomb') is Internet slang for a certain kind of attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous or political intentions. Because of the way that Google's algorithm works, a page will be ranked higher if the sites that link to that page use consistent anchor text. A Google bomb is created if a large number of sites link to the page in this manner.”

How does it work?
A webmaster decides that a web site should have a top Google ranking for a special search term. The webmaster links to the web site with that search term and asks all of his friends to also link to that web site with that special search term. His friends also link to the site and they ask their other friends to link with that search term to the web site, and so on.

Now that many different sites link to the web site with that search term, Google thinks that the web site must be very relevant for that search term. The most famous Google bomb is the miserable failure Google bomb. For several months, the official home page of George Bush was the first result on Google for the search term "miserable failure".

What did Google do about the Google bomb problem?
"These pranks are normally for phrases that are well off the beaten path, they haven't been a very high priority for us. But over time, we've seen more people assume that they are Google's opinion, or that Google has hand-coded the results for these Googlebombed queries. [...]
So a few of us who work here got together and came up with an algorithm that minimizes the impact of many Googlebombs."
That means that most Google bombs shouldn't work anymore.

It’s effect on your website?
Inbound links are very important if you want to get high rankings on Google. But if the links to your web site have an unnatural linking pattern then Google won't count these links. If you get many links with exactly the same anchor text then these links might be interpreted as a Google bombing attempt. So it becomes very important that you get links to your the right inbound web site.

For more information on strategic link building, please log onto www.oliveglobal.co.uk

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Search Engine Optimization Vs Search Engine Marketing.

Confused between the terms “search engine optimization” and “search engine marketing”? There is an important difference between the two.

" Search engine optimization (SEO) is actually a part of search engine marketing. "

Difference between SEO and SEM?
The terms “search engine optimization” and “search engine marketing” are often used interchangeably. It’s important to note that these two terms have different meanings.

Search engine optimization (SEO) is actually a part of search engine marketing. SEO is the act of optimizing a website for organic or natural search engine listings. Search engine optimization is the most cost-effective technique in a search engine marketing campaign.

Search engine marketing (SEM) is the process of marketing a website via search engines; using paid or sponsored listings.

A comprehensive search engine marketing campaign includes:

1. Search engine optimization ( on page & off Page)
2. Search engine and directory submissions
3. Paid inclusion and trusted feed programs
4. Paid listing management (pay-per-click)
5. Link popularity / link development
6. ROI and performance monitoring and reporting

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Search Engine Placement through Website Design

A website ranked high at the top positions in the search engine rankings has the possibility of attracting more visitors than the websites having lower rankings. So, it becomes extremely important to have good search engine visibility in order to attract visitors. Though creating a search engine friendly website is not a difficult task at all, but it requires some exceptional efforts. The points listed below will definitely help you in creating a search engine friendly website.

Importance of Domain Names
The domain name of your website is very important from search engine’s point of view. Search engines always prefer websites which have relevant domain names. Besides search engines, visitors also tend to have a rough idea of site’s content, when they see the domain name.

Website’s Layout
Search Engines also give importance to how good your website’s layout is, so it should be designed with great care. Your website should have a good linking structure; the linking structure makes it easy for the visitors as well the search robots. You should try to link all your optimized pages from the home page itself.

External CSS Style Sheets
Search engines prefer websites which have less amount of code in comparison to the content. This is where external style sheets can help you. Use external style sheets to reduce the amount of code and overall complexity of the website. It is always advisable to make external CSS files then to add all the styles in the page itself.

Don’t Use Frames
It is well known fact that search engines do not index websites that use frames, as search robots can not crawl frames. So it is always advisable to not use frames in a website.

File Names
Try to name your files using the targeted keywords in title tags. This helps in getting better search engine rankings for those keywords.

Outgoing Links on a Page
Don’t stuff your web page with too many links. Keep the number of links on a single page to around 25 or 30.

Ratio of Images and Content
Only plain HTML code is visible to search bots. So, try to keep the number of images and graphics as small as possible. You need to have a perfect balance of images and content to make your site search engine friendly.

Above given points can definitely help your website’s rankings on the major search engines.

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Why use geographical-targeting in SEO?

As explained earlier, searchers are changing the way they search for information to find relevant results for specified location. Many sites which are currently indexed don’t have relevant information to help search engines in finding them 'relevant' to the location term, often because they don't have their targeted geographic location for marketing mentioned on their site.

By including the targeted geographic location in the keywords used with an SEO campaign and the on page optimization done on a site, it is possible to have a dramatic and positive increase in top results, traffic, and sales.

It is very simple to include geographically-targeted terms and phrases with the keyphrases used for search engine optimisation and this will go a long way in increasing the revenue a website can generate.

Possible Disadvantages?
Alienation of future customers is always possible. If a searcher in the US is searching for simply "Internet Marketing" and your website happened to show up with "Internet Marketing UK" in its title, it is more than likely that the user will skip the website because it is targeting the UK.

This can also be seen as a positive point, as it actually helps in qualifying your traffic even more. It stopped a user visiting your website that would have found out that your services are UK specific and that they could not order their requirements from your website anyway.

Of course this could also be a negative aspect. If you 'mainly' target the UK but also want to offer your services to overseas clients, this may result in the loss of a potential sale.

Should geographical-targeting be used?
The answer depends only on the target audience or geographical location of the products or services offered.

Should you offer your products or services to a specific area or country, or you intend to only deal with local audience then yes, you should certainly be geographically-targeting your search engine optimization campaigns to increase traffic and sales.

The second situation can be that some of your products or services are available to many areas while others are not. In this instance simply use selective geographical-targeted optimization with each of the products or services sections.

And, if your target audience is not bounded by geographical regions, such as online services or products that have worldwide delivery, then more than likely geographical targeted optimization is not appropriate.

The key is that geographically-targeted SEO campaign can make a huge difference to a websites success. It is up to you to decide if it is an appropriate option for the products and services your website offers.

Internet Marketing Services, Search Engine Optimization, Strategic Link Popularity, Pay Per Click Campaign, RSS Feeds, Google Sitemap, Affiliate Marketing Solutions

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Improving Search Engine Visibility Using Geographical - Targeting

Search engine optimisation techniques are both varied and simple, however time and time again website owners fail to see some of the most recent 'common principles' behind an effective and successful SEO campaign. This post will try to bring to light the most recent update in SEO, Geographical-Targeting.

In the past users would open a search engine, search for a product or service e.g. "website design company" and make use of that company to make their purchase or gain information.

But over the past few years' searchers have started to make more purchases online, as the general attitude towards online purchase has changed amazingly.

Big change in search trends
As the searchers have begun to purchase online, the places they look for these products and services have changed considerably.

If an organization wants it’s website to be designed it will not simply search for "Website Design Company". Why? Because this search term is too broad, and will bring up many irrelevant results of companies which are not in the same geographic location as the organization looking for website design.

When searching for products or services that are to be purchased online, the searcher wants to deal with a 'local' organization. This helps them feel more 'secure' in purchasing or ordering a product or service. Because of the factors like: the supplier is covered by the same laws, easier communication, delivery costs and language barriers.

What is Geographical-Targeting?
It is during these searches that geographical-targeting comes into picture. If an organization is planning to get it’s website designed and it is located in the UK, it is very common for them to append 'UK' to their search, so instead of simply looking for "website design company" they will search for "website design company UK" or a combination of this.

This will result in search engine returning with mostly UK based as 'UK' is a term used within the sites on their contact details, delivery information pages and about us pages.
Geographical-targeted searching is the filtering of your search by including the name of the location with the search term. E.g "website design company UK", "search engine marketing UK", "web hosting company UK" etc.

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A Cost Effective and Reliable Website Hosting Deal

Based in Cardiff, UK, Oliveglobal boasts of an expert team of Internet business consultants, designers, content writers, SEO specialists, project managers, programmers, web hosting and IT managers. Oliveglobal, offers Ecommerce Website Hosting servicesthat are totally secure, extremely reliable and completely scalable, besides being cheap and affordable. With features analogous to the more expensive Web hosting packages, Oliveglobal, has transfigured the website hosting industry by providing the most cost effective and cheap Web hosting solutions for your website. hosting needs Olive's full-service Web hosting division is one of the most advantageous Web hosting platforms in UK where state-of-the-art infrastructure meets the most crucial requirements for Web based enhancements that your enterprise cannot do without.

Furthermore, they offer cheap/cost-effective Web Hosting Solutions,while combining high-level expertise with value-added services to propel your business to easy upgrade paths. Olive provides managed dedicated and shared Web hosting services and solutions that are both cheap and completely customised to meet your specific needs. Olive Web Hosting offers a comprehensive range of utility-based and feature-rich Web hosting plans which will help businesses gain the market advantage through enhanced performance and steady growth.

From basic Web hosting packages to advanced Web hosting solutions and a suite of additional Web hosting services - Olive's cheap yet full-featured Web hosting plans ensure customised options and increased flexibility. So, why pay more for Web hosting while you can have a cheap web hosting package with all the complete features of advanced Web hosting. Contact Oliveglobal, to find a Web hosting solution just right for you. For further information about Web site hosting, browse through www.oliveglobal.co.uk

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