Sunday, March 18, 2007

Google Reports Incoming Link’s Anchor Text Phrases

Google Reports Incoming Link’s Anchor Text Phrases
Now we can get a report of the top anchor text phrases used when people link to our site using services from Google. This is the new feature added to the Google Webmaster Central . Google reported this kind of data earlier also but only keywords, not phrases. Keyphrases make more sense in comparison to Keywords.

Getting The Anchor Text Data
To access the data, you have to be verified Google Webmaster Central user. Once logged in, select the site you want to view from the "My Sites" screen. When that site loads, choose the "Statistics" tab, and then select the "Page analysis" link you'll see in the left-hand navigation, like this:

Olive Global UK

Under the Page analysis tab you will find two sections namely Content and Common Words. Under the "Common Words" section, there are two tables. The table on the left hand side shows the common words in your site’s content. And the one on the right shows common words "In external links to your site". That's the table we are looking for. Here's what it shows for Olive Global:

This table shows you the top 100 phrases other sites are using to link to your site. For Olive Global, here are our top 10 phrases most used when people link to us:
1.www.oliveglobal.co.uk
2.search engine marketing
3.search engine optimization services
4.search engine marketing uk
5.website design company uk
6.website promotion company
7.web application development
8.website design services
9.flash website design
10.search engine optimisation company uk

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Thursday, March 1, 2007

Yahoo Provides 'NOYDIR' Meta Tag

Yahoo has added the support for ‘NOYDIR’ Meta tag that will complement the ‘NOODP’ Meta tag, which Yahoo already supports. The ‘NOODP’ Meta tag is basically a way for webmasters to tell the search engines not to use titles and description from Open Directory Project (ODP or DMoz) in the search results. With the ‘NOODP’ Meta tag Yahoo has also added support for ‘NOYDIR’. The ‘NOYDIR’ Meta Tag tells the Yahoo Search Engine not to use the Titles and Description from the Yahoo Directory incase the site is listed there. The syntax for the Yahoo’s ‘NOYDIR’ Meta tag is:

META NAME="ROBOTS" CONTENT="NOYDIR"
or
META NAME="Slurp" CONTENT="NOYDIR"

For pages with this tag, Yahoo will not use Yahoo! Directory titles or descriptions for your URL in search results. This will help webmasters in participating in the Yahoo! Directory Submit program, while maintaining control over URL titles and descriptions in search results.

Yahoo is re-indexing content on the web to launch this change, and the changes will first take effect on Yahoo! US, Yahoo! Japan and Yahoo! Korea. (Other regions will roll-out in the future.) That means there will be changes in the rankings after this update.

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