Google Reports Incoming Link’s Anchor Text Phrases

Google Reports Incoming Link’s Anchor Text Phrases
Now we can get a report of the top anchor text phrases used when people link to our site using services from Google. This is the new feature added to the Google Webmaster Central . Google reported this kind of data earlier also but only keywords, not phrases. Keyphrases make more sense in comparison to Keywords.

Getting The Anchor Text Data
To access the data, you have to be verified Google Webmaster Central user. Once logged in, select the site you want to view from the "My Sites" screen. When that site loads, choose the "Statistics" tab, and then select the "Page analysis" link you'll see in the left-hand navigation, like this:

Under the Page analysis tab you will find two sections namely Content and Common Words. Under the "Common Words" section, there are two tables. The table on the left hand side shows the common words in your site’s content. And the one on the right shows common words "In external links to your site". That's the table we are looking for. Here's what it shows for Olive Global:

This table shows you the top 100 phrases other sites are using to link to your site. For Olive Global, here are our top 10 phrases most used when people link to us:
1.www.oliveglobal.co.uk
2.search engine marketing
3.search engine optimization services
4.search engine marketing uk
5.website design company uk
6.website promotion company
7.web application development
8.website design services
9.flash website design
10.search engine optimisation company uk

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Yahoo Provides 'NOYDIR' Meta Tag

Yahoo has added the support for ‘NOYDIR’ Meta tag that will complement the ‘NOODP’ Meta tag, which Yahoo already supports. The ‘NOODP’ Meta tag is basically a way for webmasters to tell the search engines not to use titles and description from Open Directory Project (ODP or DMoz) in the search results. With the ‘NOODP’ Meta tag Yahoo has also added support for ‘NOYDIR’. The ‘NOYDIR’ Meta Tag tells the Yahoo Search Engine not to use the Titles and Description from the Yahoo Directory incase the site is listed there. The syntax for the Yahoo’s ‘NOYDIR’ Meta tag is:

META NAME="ROBOTS" CONTENT="NOYDIR"
or
META NAME="Slurp" CONTENT="NOYDIR"

For pages with this tag, Yahoo will not use Yahoo! Directory titles or descriptions for your URL in search results. This will help webmasters in participating in the Yahoo! Directory Submit program, while maintaining control over URL titles and descriptions in search results.

Yahoo is re-indexing content on the web to launch this change, and the changes will first take effect on Yahoo! US, Yahoo! Japan and Yahoo! Korea. (Other regions will roll-out in the future.) That means there will be changes in the rankings after this update.

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Keyphrase Highlighting

One of the reasons we tend to focus on "organic" search engine optimization (SEO), is that the majority of traffic comes from them. Searchers tend to look at and click on the top results from both the paid and organic listings. However, after carefully evaluating we find that searchers who are truly interested in purchasing a product or service actually dig for information. In other words, they do not hurry while making buying decisions and perform a wide variety of searches before actually making a final buying decision.

Keyphrase Highlighting
You must have seen term highlighting in Search Engine Result Pages but do you really know why it is present. Whenever a person types a keyphrase into a search box, the query words (keyphrase) are highlighted at various places in the result pages.

Organic listings:
HTML title tags
Meta-tag description or page snippet
URL

Search engine ads:
Ad titles
Ad descriptions
Display URL

The reason that query words are highlighted in these various places is to help searchers feel more confident that they are being delivered to the most relevant search results. This keyword emphasis in search results is commonly referred to as term highlighting.

But how does term highlighting affect organic SEO? Contrary to some popular beliefs, the goal of SEO is not to rank but to convert search engine traffic into sales. So we need to encourage searchers to click on the link to our website. To achieve this goal, SEOs need to carefully analyze how their listings appear in organic search results and the corresponding click-through rates (CTRs).

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Yahoo's Panama Update

Yahoo's new Panama search advertising ranking system has been both appreciated and criticized by advertisers. Appreciated, because the new system is streamlined, easy to use and offers much more control over campaign management. Criticized, because the previously relatively simple system of the more you bid the higher the placement has been replaced with a more complex formula which includes factors like ad "quality," brand recognition and other things that have reduced the transparency of the system for many advertisers.

Although bids are and will remain a factor in the new ad ranking algorithm, Yahoo is also following Google and Microsoft in analyzing other factors to determine placement of ads in sponsored results. For example, the algorithm analyzes both ad copy and landing page copy, in the same way as web pages are analyzed to determine their rankings in organic search results.

At this point, more emphasis is being placed on ad copy than landing page copy, but landing page quality will become more important in the algorithm over time. Yahoo is also encouraging advertisers to use the "excluded keyword" feature to more precisely target ads.

As a searcher, this means that using precise, specific queries will give you much better sponsor results than in the past. Use words with narrow meanings in your queries rather than general search terms for better search results.

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Google Bombs?

According to Wikipedia “A Google bomb (also referred to as a 'link bomb') is Internet slang for a certain kind of attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous or political intentions. Because of the way that Google's algorithm works, a page will be ranked higher if the sites that link to that page use consistent anchor text. A Google bomb is created if a large number of sites link to the page in this manner.”

How does it work?
A webmaster decides that a web site should have a top Google ranking for a special search term. The webmaster links to the web site with that search term and asks all of his friends to also link to that web site with that special search term. His friends also link to the site and they ask their other friends to link with that search term to the web site, and so on.

Now that many different sites link to the web site with that search term, Google thinks that the web site must be very relevant for that search term. The most famous Google bomb is the miserable failure Google bomb. For several months, the official home page of George Bush was the first result on Google for the search term "miserable failure".

What did Google do about the Google bomb problem?
"These pranks are normally for phrases that are well off the beaten path, they haven't been a very high priority for us. But over time, we've seen more people assume that they are Google's opinion, or that Google has hand-coded the results for these Googlebombed queries. [...]
So a few of us who work here got together and came up with an algorithm that minimizes the impact of many Googlebombs."
That means that most Google bombs shouldn't work anymore.

It’s effect on your website?
Inbound links are very important if you want to get high rankings on Google. But if the links to your web site have an unnatural linking pattern then Google won't count these links. If you get many links with exactly the same anchor text then these links might be interpreted as a Google bombing attempt. So it becomes very important that you get links to your the right inbound web site.

For more information on strategic link building, please log onto www.oliveglobal.co.uk

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Search Engine Optimization Vs Search Engine Marketing.

Confused between the terms “search engine optimization” and “search engine marketing”? There is an important difference between the two.

" Search engine optimization (SEO) is actually a part of search engine marketing. "

Difference between SEO and SEM?
The terms “search engine optimization” and “search engine marketing” are often used interchangeably. It’s important to note that these two terms have different meanings.

Search engine optimization (SEO) is actually a part of search engine marketing. SEO is the act of optimizing a website for organic or natural search engine listings. Search engine optimization is the most cost-effective technique in a search engine marketing campaign.

Search engine marketing (SEM) is the process of marketing a website via search engines; using paid or sponsored listings.

A comprehensive search engine marketing campaign includes:

1. Search engine optimization ( on page & off Page)
2. Search engine and directory submissions
3. Paid inclusion and trusted feed programs
4. Paid listing management (pay-per-click)
5. Link popularity / link development
6. ROI and performance monitoring and reporting

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Search Engine Placement through Website Design

A website ranked high at the top positions in the search engine rankings has the possibility of attracting more visitors than the websites having lower rankings. So, it becomes extremely important to have good search engine visibility in order to attract visitors. Though creating a search engine friendly website is not a difficult task at all, but it requires some exceptional efforts. The points listed below will definitely help you in creating a search engine friendly website.

Importance of Domain Names
The domain name of your website is very important from search engine’s point of view. Search engines always prefer websites which have relevant domain names. Besides search engines, visitors also tend to have a rough idea of site’s content, when they see the domain name.

Website’s Layout
Search Engines also give importance to how good your website’s layout is, so it should be designed with great care. Your website should have a good linking structure; the linking structure makes it easy for the visitors as well the search robots. You should try to link all your optimized pages from the home page itself.

External CSS Style Sheets
Search engines prefer websites which have less amount of code in comparison to the content. This is where external style sheets can help you. Use external style sheets to reduce the amount of code and overall complexity of the website. It is always advisable to make external CSS files then to add all the styles in the page itself.

Don’t Use Frames
It is well known fact that search engines do not index websites that use frames, as search robots can not crawl frames. So it is always advisable to not use frames in a website.

File Names
Try to name your files using the targeted keywords in title tags. This helps in getting better search engine rankings for those keywords.

Outgoing Links on a Page
Don’t stuff your web page with too many links. Keep the number of links on a single page to around 25 or 30.

Ratio of Images and Content
Only plain HTML code is visible to search bots. So, try to keep the number of images and graphics as small as possible. You need to have a perfect balance of images and content to make your site search engine friendly.

Above given points can definitely help your website’s rankings on the major search engines.

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