Power of Backlink's Anchor Text

Till recently Google PageRank (PR) was the most important aspect of SEO, not any more. By far the most important aspect of modern-day SEO is anchor text found in the incoming links or backlinks to your website. Anchor text is the clickable text that is displayed for a link. For example:

<a href=”http://www.fone2talk.com”>Phone Call From PC</a>

links to www.fone2talk.com and has the anchor text “Phone Call From PC”. When you get links to your website you should always try to get your targeted keyphrase in the anchor text. This is an incredibly important factor used by search engines when generating the result pages.

But you must remember one thing that the search engines are aware of people purposefully targeting keyphrases via their link anchor text, so it is a good idea to vary the incoming link’s anchor text so that you don’t get penalized or banned for attempting to spam the search engines.

Utilize The Anchor Text on Your Own Website
Anchor text is not only important for backlinks to your website, but it’s also important for internal linking of you web pages too. You should always put the keyword of the page you are linking to in the anchor text for that link.

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Microsoft To Acquire Online Marketing Firm aQuantive

Microsoft has announced it's plans to buy digital ad firm aQuantive, which owns Atlas and Avenue A-Razorfish, for $6 billion in cash. It is apparently the biggest acquisition in Microsoft's history.

From its press release, Microsoft says it sees the purchase as helping it build an advertising platform across various media:

The aQuantive acquisition enables Microsoft to strengthen relationships with advertisers, agencies and publishers by enhancing the Company’s world-class advertising platforms and services beyond its current capabilities to serve MSN. The acquisition also provides Microsoft increased depth in building and supporting next generation advertising solutions and environments such as cross media planning, video-on-demand and IPTV. Combining aQuantive’s technologies and services with Microsoft’s portfolio will provide value for the industry’s key constituencies.

The deal is expected to close in the first half of the 2008 fiscal year for Microsoft.

Phone Call From PC

Yahoo Decides To Close Yahoo Auctions

Yahoo has announced that they will be closing Yahoo Auctions in the United States and Canada as of June 16, 2007. Yahoo Auctions will continue in Hong Kong, Singapore and Taiwan.

Here is the last date of some important events:

Last day to list an item: June 3, 2007
Last day to Bid/Buy: June 16, 2007
Last day to access remaining site tools such as My Account: October 29, 2007

As Yahoo has a good working relationship with eBay and the site didn't seem to get much attraction. Given that it wasn't really doing much for Yahoo it makes sense for them to focus on other areas.

BlinkList | del.icio.us | Digg it | Furl | Spurl | Yahoo MyWeb

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Google is the Most Visited Site in the World

Google has become the world's most visited site surpassing Microsoft. The San Francisco Chronicle reports that Google's popularity in terms of worldwide visits is now more than Microsoft's.

According to comScore, in March 2007 the difference between the number of visitors of Google and Microsoft was about a million. Google had 528 million unique visitors, while Microsoft had 527 million visitors in March. Not only is Google more popular in terms of traffic, it also passed Microsoft as the most powerful brand in the world.

BlinkList | del.icio.us | Digg it | Furl | Spurl | Yahoo MyWeb