Power of Backlink's Anchor Text

Till recently Google PageRank (PR) was the most important aspect of SEO, not any more. By far the most important aspect of modern-day SEO is anchor text found in the incoming links or backlinks to your website. Anchor text is the clickable text that is displayed for a link. For example:

<a href=”http://www.fone2talk.com”>Phone Call From PC</a>

links to www.fone2talk.com and has the anchor text “Phone Call From PC”. When you get links to your website you should always try to get your targeted keyphrase in the anchor text. This is an incredibly important factor used by search engines when generating the result pages.

But you must remember one thing that the search engines are aware of people purposefully targeting keyphrases via their link anchor text, so it is a good idea to vary the incoming link’s anchor text so that you don’t get penalized or banned for attempting to spam the search engines.

Utilize The Anchor Text on Your Own Website
Anchor text is not only important for backlinks to your website, but it’s also important for internal linking of you web pages too. You should always put the keyword of the page you are linking to in the anchor text for that link.

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