Few days ago, The New York Post published a sensational headline "Search & Destroy," based on the results of an audit from UK-based Internet Search Metrics. The Post article says, according to the results of an audit, which are not yet released, all the money spent on paid-search or pay per click campaigns is often unjustified. Adding to the shocking results it also states that marketers should focus more on the natural side of search engine optimization.
According to Phil Millo, an ISM director "Executives know the battleground for business success today is being fought on the search engine but they know very little about how well their companies are faring on natural search or if their paid search advertising dollars are well spent,".
Millo also said that “Google's own research shows surfers look toward natural search over paid search by a ratio of 4-to-1.”
Wednesday, June 27, 2007
Money Spent on Paid-Search is Unjustified
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2 comments:
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