Search Engine Optimization Vs Search Engine Marketing.

Confused between the terms “search engine optimization” and “search engine marketing”? There is an important difference between the two.

" Search engine optimization (SEO) is actually a part of search engine marketing. "

Difference between SEO and SEM?
The terms “search engine optimization” and “search engine marketing” are often used interchangeably. It’s important to note that these two terms have different meanings.

Search engine optimization (SEO) is actually a part of search engine marketing. SEO is the act of optimizing a website for organic or natural search engine listings. Search engine optimization is the most cost-effective technique in a search engine marketing campaign.

Search engine marketing (SEM) is the process of marketing a website via search engines; using paid or sponsored listings.

A comprehensive search engine marketing campaign includes:

1. Search engine optimization ( on page & off Page)
2. Search engine and directory submissions
3. Paid inclusion and trusted feed programs
4. Paid listing management (pay-per-click)
5. Link popularity / link development
6. ROI and performance monitoring and reporting

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