Search Engine Placement through Website Design

A website ranked high at the top positions in the search engine rankings has the possibility of attracting more visitors than the websites having lower rankings. So, it becomes extremely important to have good search engine visibility in order to attract visitors. Though creating a search engine friendly website is not a difficult task at all, but it requires some exceptional efforts. The points listed below will definitely help you in creating a search engine friendly website.

Importance of Domain Names
The domain name of your website is very important from search engine’s point of view. Search engines always prefer websites which have relevant domain names. Besides search engines, visitors also tend to have a rough idea of site’s content, when they see the domain name.

Website’s Layout
Search Engines also give importance to how good your website’s layout is, so it should be designed with great care. Your website should have a good linking structure; the linking structure makes it easy for the visitors as well the search robots. You should try to link all your optimized pages from the home page itself.

External CSS Style Sheets
Search engines prefer websites which have less amount of code in comparison to the content. This is where external style sheets can help you. Use external style sheets to reduce the amount of code and overall complexity of the website. It is always advisable to make external CSS files then to add all the styles in the page itself.

Don’t Use Frames
It is well known fact that search engines do not index websites that use frames, as search robots can not crawl frames. So it is always advisable to not use frames in a website.

File Names
Try to name your files using the targeted keywords in title tags. This helps in getting better search engine rankings for those keywords.

Outgoing Links on a Page
Don’t stuff your web page with too many links. Keep the number of links on a single page to around 25 or 30.

Ratio of Images and Content
Only plain HTML code is visible to search bots. So, try to keep the number of images and graphics as small as possible. You need to have a perfect balance of images and content to make your site search engine friendly.

Above given points can definitely help your website’s rankings on the major search engines.

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