Friday, July 20, 2007

Click Fraud Reaches 15.8% In Q2 2007

A press release from the Click Fraud Network showing the figures for the second quarter of this year, has revealed that the click fraud has increase to 15.8% from 14.8% in the previous quarter.

One of the reasons for the increase, according to The Click Fraud Network, is a noticeable increase in botnets, parked domain sites and sites specifically made for the AdSense. This data comes from 4,000 online advertisers and agencies.

The overall industry average click fraud rate for Q2 2007 was 15.8 percent. This is an increase from 14.1 percent for the same quarter in 2006 and 14.8 percent for Q1 2007.

Traffic from botnets which was doubled from Q1 to Q2 2007 contributed significantly to the increase in click fraud rates. In Q2 2007, the greatest percentage of click fraud which originated from countries outside North America came from France (5.1%), China (3.2%) and Australia (3%).

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