Google 'the most improved brand' from the BBC covers an Interbrand report which found out that Google's brand value had risen in value by 44% over the past 12 months to $17.8bn putting it in 20th place.
The top 10 global brands for the year 2007 are as:
1. Coca Cola
2. Microsoft
3. IBM
4. GE
5. Nokia
6. Toyota
7. Intel
8. McDonald’s
9. Disney
10. Mercedes-Benz
In an interview with BusinessWeek, David Lawee. Google's VP of Marketing said:
"The challenge for us is to continue to outdo ourselves. That's a challenge for a lot of brands. Brands aren't static things. They're like people. They grow, they learn, they evolve. Now we're almost 10 years old. We know we have a lot to learn. But we're trying to be our own person. That's a little bit different from the way branding used to be done."
Tuesday, July 31, 2007
Google is the Most Improved Brand for 2007
Subscribe to:
Post Comments (Atom)
2 comments:
Oi, achei teu blog pelo google tá bem interessante gostei desse post. Quando der dá uma passada pelo meu blog, é sobre camisetas personalizadas, mostra passo a passo como criar uma camiseta personalizada bem maneira.(If you speak English can see the version in English of the Camiseta Personalizada. Thanks for the attention, bye). Até mais.
I am surprised that it isn't now.
Post a Comment